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GAMBLING ON THE FOOTBALL WORLD CHAMPIONSHIP 2018



The World Championship Football traditionally is a feast for football enthusiasts, but also for those who like to put a bet on games and players.

As gambling can be seriously addictive, our client VAD asked C+H to create a prevention campaign.


 


 

STARRING: THREE WELL-KNOW FOOTBALL REPORTERS


In order to achieve great public awereness for our message, we asked three star reporters about their 'golden tip' to win in gambling at the Word Championship. 


 




Big Win at World Championship matches

Gold Tip

by football reporter Frank Raes.



Another
 

Gold Tip
 

by football reporter Peter Vandenbempt.




And many thanks to

Big Win

Football Reporter Tom Boudeweel



Guess what? The only deadpan certain way to win in gambling, is not to gamble at all...

These videos were broadcasted on national television, right before the start of the WC18 games. They were also projected on giant screens in pubs and public places, and distributed on well-targeted social media.


 


 



All movies ended with a link to a website where help and information were available (www.altijdprijs.org).

This website was also supported by print advertisements and billboards.

 


 

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