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FRIGOMIL: THE SEARCH FOR A UNIQUE AND VIABLE POSITION IN AN EXTREMELY COMPETITIVE MARKET



How to survive in a fierce competition between companies who, from the outside, all do the same?

Frigomil creates commercial interiors and refrigeration solutions for food stores in the Benelux. As do it's 3 or 4 competitors...
 

The clients of our client tend to shop between the competing companies at hand, and mostly choose the cheapest offering.

The question now is: how to survive, as an enterprise that strives for quality, in this race to the bottom?

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