Press Freedom is a cornerstone of Human Rights. Freedom of Expression implies respect for the opinion of others.
To celebrate freedom of expression is to celebrate diversity. Freedom of the press is an essential aspect of the freedom of expression. Without a free and independent communication landscape it is impossible to build and sustain a democratic society. In 1993 the United Nations General Assembly declared May 3rd to be World Press Freedom Day
In 2015 the VUB, ULB and their partners decided to create an annual event to celebrate freedom of the press and freedom of expression, while honouring the people and organisations that make a difference in protecting and promoting these values.
C+H was asked to develop a global concept, including a name, logo and event.
As a starting point for our concept, we thought respecting the other, honouring the difference between people, was the real basis of freedom of speech. So we invented the concept of Difference Day.
“This was an important event for World Press Freedom Day and we wanted to generate interest amongst the wider public. The first edition was in 2015 and since then, we have worked on an image for press freedom and freedom of expression every year. C+H has guided us from the beginning and helped come up with the logo, the message and the relevant communications tools. The collaboration went very smoothly and they understood immediately why and for whom this day had to be a success. C+H has helped us every year for 3 years now in producing advertorials, video clips and social media tools. We look forward to many more joint efforts to make Difference Day a truly worthwhile event.
Head of Communications Difference Day
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