The Alzheimer Code is a cultural project that wants to make dementia more discussable. It advocates a balanced, respectful imagery and places a heart under the belt of people with dementia and those who care for them.
C+H created a mini website and a social media campaign to invite people for the event Break The Alzheimer code. In this campaign, visitors could choose to open the eyes of an Alzheimer patient, or not, thus raising an emotional bond with and awareness for those of us who suffer from Alzheimers disease.
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